The popularity of advertising
trade cards during the 1880s
created a fad, and many people
sought them out to collect
them.
The
1878 Forbes Company advertising
trade cards are among the
earliest of all baseball
related cards issued. This set
of six cards copyrighted in
1878 by the Forbes Company of
Boston were produced as
advertising trade cards for
merchants to use to promote
their product or service. The
cards were sold by agents
across the county that would
print the advertisement on
stock cards provided by the
Forbes co.
The colorfully
illustrated baseball themed
lithograph trade cards measure
3 by 4.75 inches and features
the card title at the top with
the merchant's advertisement
printed a the bottom. Each of
the trade card titles at the
top in red or black ink are as
follows: A Fly, Foul, Home Run,
Judgment, Muff, and Twist.
Given the catalog designation H
804-38, these two baseball
themed, 19th century trade
cards are part of a four card
set with the tagline
"An
Accurate Barometer." The two
baseball cards are; "No Base
Ball for a week," which
illustrates a sad boy watching
the rain, and, "Prospect of a
good afternoon for Base Ball,"
depicting a happy boy with the
chance to play baseball.
The other two with non-baseball illustrations: "Cold and clear no let up,"
depicting the same boy bundled
up, "Hot with prospect of being
hotter," shows the boy with a
fan.
A similar four card set,
suspected to have been issued
by the same publisher and
illustrator had one baseball
themed card. These trade cards
feature two cards illustrating
girls with the taglone "She May
Yet Wed a President," and
two boys with the tagline He
May Yet become President."
The one baseball card
illustrates the boy with a 19th
century style ring bat behind
his back, and smoking a
cigarette in a presidential
manner. Both sets have similar
illustrations, use the same
type of font, and also have the
same background shading.
The Baby Talk Series consists
of four distinct sets totaling
to at least 36 baseball themed
trade cards. Depending on the
set, the cards range in size
from 3" by 4-1/4 to 3" by
4-9/16, and illustrates babies
in
caricature
with enlarged heads. The
cards were published and
copyrighted in 1889 by M. F.
Tobin, N.Y.
The trade card pictured here is
from the nine card set given
the catalog designation H
804-1B. The cards measure
3"x4-9/16" and feature a red
framing line. Each card has a
different title and baby name.
This card is titled 'Tan "oo"
Tetch' with Baby McKee.
The
1880s Merchant’s Gargling
Oil Trade cards features an
odd-looking, overweight
baseball player wearing a red
belt, socks and hat with a
white uniform, in a variety of
comical poses. The set was
given the catalog designation
H804-7 American Card Catalog
under the Baseball Comics
classification.
The set consists of five, 3.25 by 5.25" with a printed ad for Merchant’s
Gargling Oil at the bottom.
Although Gargling Oil was the
primary sponsor, these cards
also featured other advertisers
as well. Lithography for the
set was done by Gies & Company
of Buffalo, NY.
Designated H804-36 by the Frank
Keetz catalog "Baseball
Advertising Trade Cards 3rd
edition," these
"W D" series bi-fold
advertising trade cards
feature a pair of scorecards on
the inside. The back is left
blank, reserved for printed
adverting. The front depicts
colorful illustrations of
ballplayers in action.
Elaborate designs run across
the bottom and left side of
each card, and each of the four
cards in the set are titled in
the lower left column.
To the right if the title the illustration caption. The four titles and
captions include; Official
Score - "A High Fly," Home -
"Low Ball," 2 B 1st B - "Put It
Here," and one with no title
depicting a Catchers Mask &
Gloves - "Two Out, Two Strikes
& Three on Bases." The bottom
of the cards are marked with a
red "W D" separated by 4 dots
or bases forming a diamond.
The
H804-2A Vertical Brownies 5
trade card set is part of a
series with two other sets
illustrated by Palmer Cox. The
Brownies in this set feature
elves with pointed hats, and
are much smaller than the ball
depicted in the illustration.
One of the two other vertical Brownies sets H804-2C feature Brownies with
flat hats. The other, H804-2B,
identical to the H804-2A set
but with a wide yellow border.
The 5 cards include; A 'Panic-er!!',
Judgment!, Out on
second!, Putting on the
'Curve'!, and Taking a Fly. A
set of Horizontal Brownies
H804-19 also exists.
Copyrighted in 1888 by the Buffords Sons Lithographic
Company, the 1888 H804-3 Buffords Trade Cards measure a
large 3.50″ x 5″. The four card
baseball set tittles includes;
A Brush with the Ball, Chance
for a Kick, A Short Stop, and
The Umpires lot is not a Happy
One.
The cards feature classic 19th century baseball games, illustrating
players in either red or blue
team uniforms.
The
H 804-15 red border
position series trade cards
were published and copyrighted
in 1887 by Tobin Lithographs.
The cards feature humorous
baseball illustrations for each
field position, batsman, and
the umpire. The 14 cards were
broken down into two sets.
H 804 15A has 10 cards,
(Pitcher.)Where D'ye Want It?
(Catcher.)A Wild Throw. (Third
Base.)An Anxious Moment (Short
Stop.)A Base Hit (Left Field.)A
Fine Catch (Center Field.)Oh
What A Snap! (Right Field.)A
Daisy Cutter (Batsman.)Shoulder
High (Champion Spurter.)A Home
Run (Umpire.)Not Out.
The four cards in H 804 15B
are; (Short Stop)A Base Hit!
(Centre Field.)Oh, What A Snap!
(Batsman)Shoulder High!
(Umpire)Not Out!, has a
different print style,
spectators in the background,
and no identifying number "9"
at the bottom right as set "A"
has.
This
1887 copyrighted "C-679"
Ball Series comic trade card
measures 3" x 4.50" The
complete four card set has the
catalog designation H 804 24.
Each of the cards feature
comical illustrations with
participants getting hit or
tagged with a ball, one a dog
running with the ball.
The four cards; 1 - Foul (ball
passing the catcher and hitting
the umpire) 2- Home Run (Ball
player chasing dog with ball in
its mouth) Safe (Player on base
being tagged on the head with
ball) 4- Strike (batter
swinging at ball that hits him
in face)
The
Capadura Cigar series of
comic trade cards consists of a
five card set measuring 3.25" x
5.25" Given the catalog
designation H 804-4 the
cards were published by Clay &
Richmond, of Buffalo, N.Y.
The red, white and light tan
cards strongly resemble the
artwork found on the 1880's
Merchant’s Gargling Oil Trade
cards'. The lithography for
that set was done by Gies &
Company of Buffalo, NY. The 5
card checklist: Two Men Out and
Three on Base, A Short Stop!,
Behind the Bat, Judgment!, and
Where Will You Have.