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1951 Wheaties Test Set
Mickey Mantle |
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Item Details |
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CIRCA
- 1951
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MANUFACTURER
- General Mills
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SIZE
- 5"
x 7"
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PRICE GUIDE
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$1,200.-$2,500.
Complete Set of 9
Players
Excellent - Near
Mint Condition
(see individual
players below)
Information
Provided by:
Keymancollectibles.com
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In 1951 after a 10 year absence in
issuing baseball cards, the General
Mills Corporation was planning on
issuing baseball cards once again. A
set of 9 (baseball) Photographic cards
measuring 5" x 7" were test marketed
and issued in 1951 as a "test issue"
set, in a sample market to determine
public popularity. However, after only
a few weeks in production, the set was
pulled from the market because General
Mills was not able to come to terms
with two of its players, Cleveland
Indians outfielder Al Rosen and a brash
young 20-year old rookie from the New
York Yankees named Mickey Mantle.
As a result, the 'Test Set' is
probably one of the Rarest sets made.
Wheaties were able to secure agreements
with Stan Musial, Roy Campanella, Bob
Feller, Bob Lemon, Yogi Berra and
Richie Ashburn and would go on to use
those Exact photos from the 1951 Test
Set and issued a set of cards on the
backs of cereal boxes later in 1951 and
1952. There were no Wheaties cards of
Mickey Mantle or Al Rosen ever produced
in those years. Each Picture had a
small Alpha-numeric code in the
lower right corner, A8491, followed by
a letter unique to that player. The
checklist is in alphabetical order by
the last letter.
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1951 Wheaties 9 Players
Baseball Test Issue - Price Guide
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1951 Wheaties Test Issue &
Baseball Card |
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1951 Wheaties Photo Premium
Test Issue Stan Musial |
1952 Stan Musial Wheaties
Hand Cut Baseball Cards |
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