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  1940 Philadelphia Athletes Matchbook Schedule
 
 1940 Philadelphia Athletes Matchbook Cover
Item Details
  • CIRCA - 1940
  • MANUFACTURER - Diamond Match Co.
  • ADVERTISER - Philadelphia Athletics
  • SIZE -   1-5/8" x 4"
  • PRICE GUIDE - $10.00-$15.00
    Complete with Matches - $15.00-$25.00
    Very Good-Excellent Condition

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NOTES:
 
   Matchbook baseball schedules were often used by a variety of advertisers. The idea being after all the matches are used the baseball fan, will keep the schedule for their favorite team, saving the advertising on the other side. Distillers commonly used matchbook schedules, distributing them to bars where baseball fans gathered for a drink and a smoke. Taverns & lounges also used this medium to promote their establishment.

 There was a time when smoking cigars & cigarettes at the game was permitted. Cigarettes were even sold at the ballpark. Some teams printed their own complimentary matchbook schedules., and made them available at the ballpark. The Philadelphia Athletes printed such matchbooks, this style in different colors with Connie Mack's White Elephant, from about 1938-1943. The covers also promotes the sale of reserved seating.
 

 
 
1938-1943 Philadelphia Athletes Matchbook Schedules
1938 Schedule 1939 Schedule 1942 Schedule

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